Blogs

When deciding what medium, your business is going to take for customer service support; you maybe surprised to know that U.S. Hispanics are very receptive when it comes to customer service via social media.

Google and Microsoft are probably the two biggest competitors when it comes to online technology. That includes a cloud provider for your small business apps and docs. Here are some of the differences between Microsoft Office Web Apps and Google Docs and who has the advantage in each category:

Like we mentioned last week, social media giant Facebook unveiled a new major feature: Graph Search to its website. Now your network of friends and brands you “like” on Facebook can allow you to parse your personal network and address messages to a select number of people based on specific criteria. It will become a new way in which search and social will be able to connect.

Many businesses, large and small are skeptical if Facebook ads really work. Do they really target a potential buyer? Are they the right demo? Some big automakers like General Motors have been very public critics of paid social ads, but others like Lexus have had some big success with exposure going this route!

Technology is changing at a rapid pace and how consumers are behaving with that technology is moving just as quick. Today, many people are abandoning their desktop computers for mobile versions. That means more mobile searches to find information.

Facebook, the world’s biggest social network just announced that in its 8 years of existence has captured enough data to allow its users to find whatever they want, without leaving Facebook. The new tool called “Graph Search” is Facebook’s biggest attempt to combine search and social into one platform.

Word of mouth leads the charge with consumers seeking opinions from either people they know or strangers online through product reviews or social media. C - level executives should take a close eye and challenge their marketing team to creatively leverage word of mouth through their more traditional advertising channels. Some brands already embracing this concept and are clearly winning the war of turning their customers into brand evangelist. Enjoy this and would love to share opinions and ideas.

TechCrunch article today regarding how Google is now integrating social media posts as part of its real time search results.

http://techcrunch.com/2011/04/27/google-realtime-quora-facebook/

For those of you who have worked with us, know, that we have been evangelizing the concept for some time that social media must be an integral part of any successful SEO strategy.  

South Florida Business Journal

April 22, 2011

At its peak, Capitol Lighting had 11 stores in Florida and New Jersey. Then, the recession hit, and the 87-year-old, family-owned company was forced to retrench and rethink its business model.

Be Inspired
Oddcast, a social media company that creates breakthrough participation marketing campaigns, recently launched, Be Inspired via Office Max. This interactive Facebook application creates a video about you to share with whomever you want. It’s fun and easy to create a Be Inspired video about yourself.