Social Media
Big Couch Media Group Named as Digital Agency for Capitol Lighting | 1-800Lighting.com
Submitted by Georgianne Brown on Mon, 03/29/2010 - 10:49
Big Couch Media Group is pleased to announce that it has been named as the digital marketing agency for Capitol Lighting | 1-800Lighting.com.
Attention Online Retailer Marketers, Your Shoppers Are Congregating on Facebook!
Submitted by Georgianne Brown on Tue, 02/23/2010 - 08:25
A report published this week from eMarketer shows that 56% of US Online Shoppers are now regularly engaging on Facebook. Additionally this report also shows that over 61% of these respondents are engaging with 1 - 5 of their favorite brands.
So what does this mean? The world of marketing is continuing to evolve, it is now incumbent on us marketers to put our brands in front of our target constituents where they are congregating.
Some basic advice that we all know, but need to be reminded of:
4 Elements of a Successful Business Web Presence
Submitted by John Studdard on Wed, 02/10/2010 - 19:24
Mashable posted a great article on the 4 Elements of a Successful Business Web Presence. Here are the cliff notes for all the Attention Deficit Disorder folks:
- The Website - When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression. It should answer "What do you do?", "Why should I trust you?" and "How do I contact you?"
Brands Be Aware - Consumers Getting More Creative In Leveraging Power of Social Media to Share Dissatisfaction
Submitted by Georgianne Brown on Fri, 01/08/2010 - 14:59
A colleague of mine shared this YouTube video with me by musician, Dave Carroll, who humorously serenades us on his dissatisfaction on how United Airlines handled an issue he had with his guitar.
Fun for all of us who have enjoyed (and shared with others as I am now) this entertaining and clever video. Bad news for United Airlines as this YouTube video has now been viewed by over 7 million people and growing.
The morale of the story; companies need to continue to have customer satisfaction as a key strategy for long term growth and profitability.
Interesting eMarketer Article on Integrating Social Media and eMail
Submitted by Georgianne Brown on Thu, 12/10/2009 - 10:04
Extremely interesting article today from eMarketer on the latest trends in how companies are planning to increase their budgets in these areas in 2010, and also as important how companies are now integrating their email marketing and social media tactics to improve results.
Job Hunting and Social Media
Submitted by Georgianne Brown on Fri, 09/11/2009 - 08:50
Vitamin Water Innovates and Leverages Social Media with Facebook App
Submitted by Georgianne Brown on Thu, 09/10/2009 - 06:55
The Best 10+ Sites To Look For Free Twitter Backgrounds
Submitted by John Studdard on Sat, 08/15/2009 - 11:48
While looking for a new Twitter background, I stumble upon this article on Zmongo that has a top 10 list of sites with free twitter backgrounds. Very Cool!
Don't be a Facebook Scaredy-Cat
Submitted by John Studdard on Thu, 04/16/2009 - 19:53
Facebook continues to grow at an incredible rate. In the last 6 months it has seen a 276% increase in the 35-54 age bracket and 193% increase in the 55+ age bracket. Having said that, there are still a lot of Facebook scaredy-cats out there.
