Online Marketing

Improve Conversions in 60 seconds with Google Website Obtimizer

Submitted by John Studdard on Wed, 07/08/2009 - 16:57

Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Check out this quick 60 second video on how to do it.

What is Your True Homepage?

Submitted by Allen Silkin on Tue, 04/28/2009 - 08:45

 Your Internet is changing - do you realize this?  The days of ending your broadcast commercials with, "visit us on the web at www.yourexample.com" are over.  Next time you're at Subways and you look at the napkin with their URL printed so nicely under the nutritional information, say goodbye to classic website promotion.  Soon it will say, "Become a fan 

Online Advertising 101

Submitted by Allen Silkin on Thu, 04/23/2009 - 13:22

Want to generate advertising revenue from your website?  First understand your audience and then take a OFFLINE approach to marketing: your a database marketing company beyond what your selling in your ecommerce store or what your content is - your selling the composition of your website audience.  The more you know about them: what is the target demographic profile and what are their hobbies and interests, the better engagement you will have with potential advertisers.

Who Controls the Marketing "Asset"?

Submitted by Allen Silkin on Tue, 04/21/2009 - 21:27

A friend of mine who is the CEO of interactive agency and I often get into long debates about the best ways to utilize social media marketing services for our clients.  We both agree that social media is a must as a marketing tool, due to its low cost (when including time and effort as a cost of doing business) and its impact on the customer lifecycle.  Social media is key to facilitating conversation, an important aspect of maintaining a relationship with customers.