Did you know according to a recent study by market research firm Ipsos, 52 percent of consumers are motivated to stay connected on a social network with a particular brand because of a contest? This basically means by giving out an incentive will keep you top-of-mind with them!
Did you know that only an average of 10 to 15 percent of your fans will see any given update you post for your business? Yes, the more people who have “Liked” your page, the more potential there is for eye balls seeing it and for sharing to occur. It isn’t though, the sole factor.
So you have a Facebook business page and have a total of 14 fans. Of that 14 three are family members, four are employees. You hear everyone saying you have to have a page but now what? How can I use it to help my business and get more customers, without costing a “boat-load” in advertising?
Last week, Facebook announced that it has purchased the Atlas advertising platform from Microsoft. This new tool will provide Facebook marketers with a better way to track of their ad spending on the social media conglomerate.
If you thought target messaging on Facebook was big before, the acquisition of Atlas, takes this type of ad-serving to a whole new level!
Choosing the right online strategy for a small business maybe very complicated. You have heard a lot about a variety of different marketing channels, but aren’t really sure what really works and what is just fluff. Don’t worry, you aren’t alone. Picking the right online marketing tactic for your small business can be tricky.
Like we mentioned last week, social media giant Facebook unveiled a new major feature: Graph Search to its website. Now your network of friends and brands you “like” on Facebook can allow you to parse your personal network and address messages to a select number of people based on specific criteria. It will become a new way in which search and social will be able to connect.
Big Couch Media Group's Best Reads Today:
Facebook Security Breach: Whether you have time to play FarmVille on Facebook or not, be aware that Facebook security and privacy was recently compromised when certain Facebook applications leaked user information. To read more about this story, check out Mashable.com http://mashable.com/2010/10/18/facebook-apps-leak-user-info/
Top News : Facebook aims to make advertisements more transparent. Read more on these new advertising changes to Facebook ads here:
Today, September 16, 2010, Mashable served up another hot dish of excellent SEO, SMM and marketing information and advice with their article,”Understanding How and Why Facebook Users Interact with Brands”.