A recent eMarketer article shares insights on how many online retailers are taking steps to improve their websites in 2010. Improvements planned include updating of home, category, and product pages, followed by better SEO. No surprise for any of us in this space who continue to follow the trends of increasing consumer adoption of the online channel as either the beginning of the shopping experience, shop online .... purchase in store; or the place where they actually make their final purchase, shop in store... purchase on line.
A report published this week from eMarketer shows that 56% of US Online Shoppers are now regularly engaging on Facebook. Additionally this report also shows that over 61% of these respondents are engaging with 1 - 5 of their favorite brands.
So what does this mean? The world of marketing is continuing to evolve, it is now incumbent on us marketers to put our brands in front of our target constituents where they are congregating.
Some basic advice that we all know, but need to be reminded of:
Extremely interesting article today from eMarketer on the latest trends in how companies are planning to increase their budgets in these areas in 2010, and also as important how companies are now integrating their email marketing and social media tactics to improve results.