In search of your company's WHY

Big Couch recently completed our first ever company retreat. During our fun-filled day of  SWOT and OGSM exercises, we had to wrestle with the question of WHY does Big Couch exist and WHAT do we stand for. While the team instinctively had a gut feeling about the answers to these questions, it proved challenging to articulate them effectively.

Fortunately the day before our retreat, one of our clients forwarded me a great video; Simon Sinek's "Start with Why: How Great Leaders Inspire Action". After flipping on its head how you think about your WHY, WHAT and HOW; Simon's insightful approach helped us access our WHY.