4 Elements of a Successful Business Web Presence

Mashable posted a great article on the 4 Elements of a Successful Business Web Presence.  Here are the cliff notes for all the Attention Deficit Disorder folks:

1. The Website - When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression. It should answer "What do you do?", "Why should I trust you?" and "How do I contact you?"
2. The Blog - It builds your creditability as an expert, personalizes your business and is constantly being updated which brings visitors back to your site.
3. The Newsletter - Very simple, CAPTURE LEADS. This tool gives you the ability to reach out to an interested audience.
4. Social Media Accounts - Think of your blog as a central hub and the social networks as you multi-channel delivery mechanism. By connecting with FaceBook and Twitter you can turn a one-time reading into a connected consumer.

Read the full article at Mashable.com