John Studdard's blog

Mashable posted a great article on the 4 Elements of a Successful Business Web Presence.  Here are the cliff notes for all the Attention Deficit Disorder folks:

1. The Website - When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression. It should answer "What do you do?", "Why should I trust you?" and "How do I contact you?"

Big Couch recently completed our first ever company retreat. During our fun-filled day of  SWOT and OGSM exercises, we had to wrestle with the question of WHY does Big Couch exist and WHAT do we stand for. While the team instinctively had a gut feeling about the answers to these questions, it proofed challenging to articulate them effectively.

Google has finally launched one of the most requested Google Docs features — the ability to share folders. Shared folders make it easy for a team of people to collaborate on projects that require multiple documents, spreadsheets or presentations. If you have a group of items you want to share, all that you have to do is put them into one folder and share it. This could be a game changed for the small/mid size enterprise market.

The guys over at InfusionSoft have posted a great article on Building an Analytics Culture. They review 5 common problems and lay out 5 strategies for how to overcome the problems. Check it out.

Facebook | Infusionsoft: Analyze This! (Building an Analytics Culture)

While looking for a new Twitter background, I stumble upon this article on Zmongo that has a top 10 list of sites with free twitter backgrounds. Very Cool!

Jason Hiner over at TechRepublic put together this cool video summarizing Ilya Bogorad's article Five ways of thinking that can fell IT leaders. These are classic mistakes and ones I have struggled with many times in my career. I have included the quick list below but I recommend the article and video if you have the time.

Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Check out this quick 60 second video on how to do it.