Vitamin Water Innovates and Leverages Social Media with Facebook App

For those of us social media marketers and promotion "geeks"who are always looking at out of the box and innovative approaches; the new Vitamin Water "Flavorcreator" takes top honors today.  The campaign and interactive Facebook app lets users create their own Vitamin Water flavor, specify nutrient requirements, create a label, and provide ad copy.  In addition, there are games and health tools for users to interact.  Winners will be announced in December, and new product is expected to be on shelves by March 2010. http://www.facebook.com/vitaminwater
Tags: facebookapp, innovativepromotion, socialmedia, vitaminwater