New Generation of Non-Travel Related Marketers Flock to Frequent Flyer Programs for Customer Acquisition

As marketers continue to be challenged in finding new, unique, and compelling ways to acquire customers; we are seeing a new generation of marketers flocking to leverage the power of the successful frequent flyer programs.   For years the airlines have been adding partners outside of traditional travel companies, like magazine subscriptions, shopping, restaurants; but now we are seeing these categories expand.  Case in point, I received this email today from Delta featuring a 25,000 mile bonus if I patronize Lasik Eye Care Centers.   This is part of Delta's efforts to bring more value to their membership and also create a valuable new revenue stream by giving marketers access to the valuable and very loyal Delta SkyMiles member base.   As someone who has worked closely in the loyalty space for many years, I applaud those programs who are now providing this value to their loyal customer base and to nation of  marketers who are always looking for a new and compelling method to acquire customers.  I hope the programs still stuck in the '90s will soon follow suit.  

Coming soon as a partner in the Delta SkyMiles program, is one of my clients.  Stay tuned.