Great iMedia Connection Article on 10 Practical Tips for Facebook fan pages

Many of us are often queried by our clients on how to better leverage Facebook as part of their social media marketing.   There have been many articles written on the subject, but I ran across one today from Carnet Williams from iMedia Connection that resonated with me and how companies should really use Facebook.   We all know it is not the "Field of Dreams" - Build it and they will come.   

Article Highlights:

• Fan pages can build deeper connections with your most loyal advocates
• Fans want to contribute to discussions, but they sometimes need a little prodding
• If you treat your fans like low-hanging fruit, they will leave you

1. Don't lose visitors
2. Provide fresh content
3. Give your audience a reason to become a fan
4. Update away - but put yourself in the fans shoes
5. Be smart with your images
6. Encourage interactions in your post
7. Nothing spreads the word like photos
8. Monitor and engage
9. Determine your strategy in advance
10. Treat your fan page like an online ad and optimize

I strongly encourage companies to understand these 10 tips, and as an exercise develop specific tactics to each.  

Enjoy.  

http://www.imediaconnection.com/content/24109.asp

By the way, if you are not currently embracing this, do it now!  Get help if needed.