Attention Online Retailer Marketers, Your Shoppers Are Congregating on Facebook!
Submitted by Georgianne Brown on Tue, 02/23/2010 - 08:25
A report published this week from eMarketer shows that 56% of US Online Shoppers are now regularly engaging on Facebook. Additionally this report also shows that over 61% of these respondents are engaging with 1 - 5 of their favorite brands.
So what does this mean? The world of marketing is continuing to evolve, it is now incumbent on us marketers to put our brands in front of our target constituents where they are congregating.
Some basic advice that we all know, but need to be reminded of:
1. Commit to a social media strategy, which means time and resource.
2. Get some expert advice on strategy, meaning, make the engagement and content on social media with your consumers relevant, and more importantly have some "utility".
3. Carefully listen to your consumers conversation on social media, you will learn alot.
Enjoy the article and let us know how Big Couch Media Group can help!
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