Georgianne Brown's blog

TechCrunch article today regarding how Google is now integrating social media posts as part of its real time search results.

http://techcrunch.com/2011/04/27/google-realtime-quora-facebook/

For those of you who have worked with us, know, that we have been evangelizing the concept for some time that social media must be an integral part of any successful SEO strategy.  

 

 

 

 

 

South Florida Business Journal

April 22, 2011

At its peak, Capitol Lighting had 11 stores in Florida and New Jersey. Then, the recession hit, and the 87-year-old, family-owned company was forced to retrench and rethink its business model.

Many of our friends are constantly asking us at Big Couch Media Group "Why Drupal"?  In these days of companies constantly trying to evaluate the right digital enabling technologies, I thought I would provide some keen insight into why Big Couch Media Group has carefully chosen Drupal CMS as the robust solution we now specialize in and provide to our client partners.

Big Couch Media Group is pleased to announce that it has been named as the digital marketing agency for Capitol Lighting | 1-800Lighting.com.

A recent eMarketer article shares insights on how many online retailers are taking steps to improve their websites in 2010. Improvements planned include updating of home, category, and product pages, followed by better SEO. No surprise for any of us in this space who continue to follow the trends of increasing consumer adoption of the online channel as either the beginning of the shopping experience, shop online .... purchase in store; or the place where they actually make their final purchase, shop in store... purchase on line.

 

A report published this week from eMarketer shows that 56% of US Online Shoppers are now regularly engaging on Facebook. Additionally this report also shows that over 61% of these respondents are engaging with 1 - 5 of their favorite brands. 

So what does this mean? The world of marketing is continuing to evolve, it is now incumbent on us marketers to put our brands in front of our target constituents where they are congregating. 

Some basic advice that we all know, but need to be reminded of: 

A colleague recently shared with me an article that featured Amazon's Core Values. I thought it was definitely worth sharing.

Customer Obsession:  We start with the customer and work backward.

Innovation:   If you don’t listen to your customers you will fail. But if you only listen to your customers you will also fail.

Bias for Action:   We live in a time of unheralded revolution and instrumental opportunity – provided we make every minute count.

A colleague of mine shared this YouTube video with me by musician, Dave Carroll, who humorously serenades us on his dissatisfaction on how United Airlines handled an issue he had with his guitar. Fun for all of us who have enjoyed (and shared with others as I am now) this entertaining and clever video. Bad news for United Airlines as this YouTube video has now been viewed by over 7 million people and growing. The morale of the story; companies need to continue to have customer satisfaction as a key strategy for long term growth and profitability.

Extremely interesting article today from eMarketer on the latest trends in how companies are planning to increase their budgets in these areas in 2010, and also as important how companies are now integrating their email marketing and social media tactics to improve results.