SEO, Cookies and Morsels

The below excerpt concerning SEO Topic Modeling has helped me and is a great bit of advice I read awhile ago and I thought I would share it.
“Metaphor for Topic Modeling:
Imagine the words on your page as walking down the fashion runway in Paris. Your keyword phrase is "dressed" in semantic accessories, words that correlate to and dress up your topic. Associated words bring meaning to and highlight the fashion model’s outfit. Adjectives, modifiers and synonyms are like jewelry, hats, and shoes. The combination can transform your base layers (your target terms) from casual or conservative business attire into a sexy night-on-the-town ensemble.
Combinations and permutations of words on a page "dress" your skinny or curvy fashion model. Relevant words provide Google with an image of what she is wearing and the catwalk upon which she struts”. http://www.seomoz.org/blog/lda-and-googles-rankings-well-correlated

I have created my own analogy using cookies (the kind you eat) to sum up, social engine optimization and abbreviations for websites within the text of a site. It's a bit, "out there" but very practical for me as I hope it will be for you. Basically, everyone likes eating cookies. There are millions of different kinds of cookies out there. Think of a cookie as a website or client. Now, the cookie maybe yummy and the best tasting one out there, but how do you convey that to others? This simply cannot be done using unknown abbreviations when writing about a new cookie. It’s one thing to write about the "NFL", which is, more often than not, used in place of, "National Football League". But, when describing a brand new cookie you need to use synonyms and adjectives that help identify the cookie using words that best illustrate it, in the tastiest way possible.

At Big Couch Media Group, we strive to maximize SEO within the text on any web page for every client as well as in other avenues of social media and our vast array of consulting solutions for small businesses, improving and highlighting what makes our clients stand out from the rest.
Never use unknown abbreviations for that cookie, i. e. “cook” to describe cookie when you really mean, “cookie”. Using, “cook” to describe ‘cookie’ would not yield information that is relevant for you product. It would match/connect your cookie up with ‘cooks in a kitchen’, ‘cook on a stove’, etc, etc. Not at all what your cookie needs to be spotlighted as the best of the bunch. Instead, use descriptive words that highlight excellent qualities about your cookie. Be as informative as possible which, in turn, helps Google understand the connection with your cookie being the best.
I hope this little morsel of advice has helped you. Let Big Couch Media Group maximize your web presence and small business' potential with our dedicated team of specialists. Join Big Couch Media Group on Facebook and tweet with us on Twitter.