March 2010

A recent eMarketer article shares insights on how many online retailers are taking steps to improve their websites in 2010. Improvements planned include updating of home, category, and product pages, followed by better SEO. No surprise for any of us in this space who continue to follow the trends of increasing consumer adoption of the online channel as either the beginning of the shopping experience, shop online .... purchase in store; or the place where they actually make their final purchase, shop in store... purchase on line.