February 2010
4 Elements of a Successful Business Web Presence
Submitted by John Studdard on Wed, 02/10/2010 - 19:24
Mashable posted a great article on the 4 Elements of a Successful Business Web Presence. Here are the cliff notes for all the Attention Deficit Disorder folks:
- The Website - When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression. It should answer "What do you do?", "Why should I trust you?" and "How do I contact you?"
Attention Online Retailer Marketers, Your Shoppers Are Congregating on Facebook!
Submitted by Georgianne Brown on Tue, 02/23/2010 - 08:25
A report published this week from eMarketer shows that 56% of US Online Shoppers are now regularly engaging on Facebook. Additionally this report also shows that over 61% of these respondents are engaging with 1 - 5 of their favorite brands.
So what does this mean? The world of marketing is continuing to evolve, it is now incumbent on us marketers to put our brands in front of our target constituents where they are congregating.
Some basic advice that we all know, but need to be reminded of:
