Brands Be Aware - Consumers Getting More Creative In Leveraging Power of Social Media to Share Dissatisfaction
A colleague recently shared with me an article that featured Amazon's Core Values. I thought it was definitely worth sharing.
Customer Obsession: We start with the customer and work backward.
Innovation: If you don’t listen to your customers you will fail. But if you only listen to your customers you will also fail.
Bias for Action: We live in a time of unheralded revolution and instrumental opportunity – provided we make every minute count.
Big Couch recently completed our first ever company retreat. During our fun-filled day of SWOT and OGSM exercises, we had to wrestle with the question of WHY does Big Couch exist and WHAT do we stand for. While the team instinctively had a gut feeling about the answers to these questions, it proved challenging to articulate them effectively.