January 2010
Brands Be Aware - Consumers Getting More Creative In Leveraging Power of Social Media to Share Dissatisfaction
Submitted by Georgianne Brown on Fri, 01/08/2010 - 14:59
A colleague of mine shared this YouTube video with me by musician, Dave Carroll, who humorously serenades us on his dissatisfaction on how United Airlines handled an issue he had with his guitar.
Fun for all of us who have enjoyed (and shared with others as I am now) this entertaining and clever video. Bad news for United Airlines as this YouTube video has now been viewed by over 7 million people and growing.
The morale of the story; companies need to continue to have customer satisfaction as a key strategy for long term growth and profitability.
Amazon's Core Values
Submitted by Georgianne Brown on Fri, 01/15/2010 - 11:18
A colleague recently shared with me an article that featured Amazon's Core Values. I thought it was definitely worth sharing.
Customer Obsession: We start with the customer and work backward.
Innovation: If you don’t listen to your customers you will fail. But if you only listen to your customers you will also fail.
Bias for Action: We live in a time of unheralded revolution and instrumental opportunity – provided we make every minute count.
In search of your company's WHY
Submitted by John Studdard on Sun, 01/17/2010 - 10:38
Big Couch recently completed our first ever company retreat. During our fun-filled day of SWOT and OGSM exercises, we had to wrestle with the question of WHY does Big Couch exist and WHAT do we stand for. While the team instinctively had a gut feeling about the answers to these questions, it proved challenging to articulate them effectively.
