July 2009
Improve Conversions in 60 seconds with Google Website Obtimizer
Submitted by John Studdard on Wed, 07/08/2009 - 16:57
Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Check out this quick 60 second video on how to do it.
Five beliefs that can take down an IT leader
Submitted by John Studdard on Sun, 07/26/2009 - 13:47
Jason Hiner over at TechRepublic put together this cool video summarizing Ilya Bogorad's article Five ways of thinking that can fell IT leaders. These are classic mistakes and ones I have struggled with many times in my career. I have included the quick list below but I recommend the article and video if you have the time.
