May 2009

Interesting eMarketer article this past week about how marketing managers are still only allocating 5-10% of their budget to online media and how one of the biggest obstacles to expanding that budget is having the right analytics or metrics to measure the offline to online influence.  Marketers rated "Having metrics to proper allocate the mix of traditional and digital media" was rated the highest major problem to overcome before further adopting digital media.  This totally surprises me becaus